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2025-03-13

ESG News

RADIUM Group (2547TW) Promotes Smart Tourism and Sustainable Ecological Conservation

-Subsidiary Wan Da Tong Enterprise "Taipei Bus Station APP" Supports Namasia Firefly Season

 

Publicly listed company RADIUM Group (2547TW), through its subsidiary Wan Da Tong Enterprise, has supported the Namasia District Office in Kaohsiung to introduce digital ticketing technology via the "Taipei Bus Station APP." This initiative aims to enhance smart tourism and support the 2025 Namasia Firefly and Peach Season. By improving travel convenience and promoting low-carbon, eco-friendly practices, the project aligns with Radium Group’s vision of a sustainable green lifestyle.

 

Creating a Smart Transportation Hub and Driving Digital Tourism Trends

Wan Da Tong Enterprise specializes in asset management and transportation hub systems, achieving stable profit in years. Its Taipei Bus Station, located adjacent to Taipei Main Station, serves as a key transport hub connecting highway buses, Taiwan Railways, High-Speed Rail, and MRT lines, making it a crucial gateway for travelers across Taiwan.

Through its collaboration with the Namasia District Office, Wan Da Tong Enterprise has integrated digital ticketing and smart entry functions into the "Taipei Bus Station APP." Travelers can conveniently book half-day, full-day, or two-day tours via mobile devices and use paperless e-tickets for seamless entry, eliminating physical ticket use while supporting green travel initiatives.

 

Technology-Driven Smart Tourism & Cross-Sector Digital Innovation

Since its launch, the Taipei Bus Station APP has amassed over 407,000 members and sold more than 2.05 million tickets, collaborating with bus, ferry, and shipping services to build a cross-industry digital transportation platform, reducing carbon emissions by 4,100 kg. The APP integrates various transportation ticketing options and offers one-stop travel itinerary, enhancing the user experience for travelers while advancing the digitalization of Taiwan’s tourism industry.

 

A Dual Feast of Fireflies and Peaches to Boost Local Tourism

Namasia is home to rich ecological resources, with March to April marking the firefly viewing season. The region boasts over 15 firefly species, including the black-winged firefly and large-end black firefly, creating a breathtaking natural light display that attracts tourists from Japan, Hong Kong, and Southeast Asia.

From April to June, Namasia enters its prime peach season, offering juicy, fragrant peaches, often referred to as the “fruit for the gods.” This unique combination of natural wonders and gourmet delights has earned Namasia the reputation of being the "land where the immortals live," driving the growth of local tourism industries.

 

Upgraded Transportation & Seamless Travel Experience

To enhance travel convenience, the Namasia District Office has partnered with Ubus, adding Kaohsiung and Tainan Bus Stations as designated firefly tour transfer points, making it easier for visitors to access the firefly viewing trails.

Additionally, within Namasia, free shuttle bus services will be available on weekends and public holidays during the event period, offering seamless transportation between the firefly trails and tribal markets to provide an effortless travel experience.

 

Promoting Sustainable Cities & Setting a New Benchmark for Green Travel

Radium Group is committed to sustainable development and actively promotes smart cities and green tourism. Through this collaboration with the Namasia District Office, the Taipei Bus Station APP is integrating a travel ecosystem to enhance tourism convenience while reducing paper ticket usage and carbon emissions, establishing a demonstration solution for public-private collaboration to promote Taiwan tourism

Radium Group aims to achieve low-carbon sustainability through smart transportation technology, taking pride in contributing to local economic growth and ecological tourism development.

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Radium’s Subsidiary Wan Da Tong Enterprise Manages Taipei Bus Station